Beyond Hashtags

Racial Politics and Black Digital Networks

Author Sarah Florini

Unrest gripped Ferguson, Missouri, after Michael Brown, an unarmed Black teenager, was shot and killed by Officer Darren Wilson in August 2014. Many Black Americans turned to their digital and social media networks to circulate information, cultivate solidarity and organize during that tumultuous moment. While Ferguson and the subsequent protests made Black digital networks visible to mainstream media, these networks did not coalesce overnight. They were built and maintained over years through common, everyday use.

"Beyond Hashtags" explores these everyday practices and their relationship to larger social issues through an in-depth analysis of a transplatform network of Black American digital and social media users and content creators. In the crucial years leading up to the emergence of the Movement for Black Lives, Black Americans used digital networks not only to cope with day-to-day experiences of racism, but also as an incubator for the debates that have since exploded onto the national stage. "Beyond Hashtags" tells the story of an influential subsection of these networks, an assemblage of podcasting, independent media, Instagram, Vine, Facebook and the network of Twitter users that has come to be known as “Black Twitter.” Florini looks at how Black Americans use these technologies often simultaneously to create a space to reassert their racial identities, forge community, organize politically and create alternative media representations and news sources. "Beyond Hashtags" demonstrates how much insight marginalized users have into technology.


Sarah Florini is an associate professor in the ASU Department of English's film and media studies program.

Praise for this book

A masterwork of ethical, nuanced research on race and new media. Skillfully assembling analyses of multiple online media platforms, uses and practices, Florini examines how the 'interstitial hustle' of Black podcasters engaging audience across Facebook, Twitter, Patreon and merchandising sites enables safety, political activism and innovative content.

André Brock Jr., Georgia Tech

Ranging across a host of new media, 'Beyond Hashtags' places Blackness at center of our understanding of digital distribution. In expanding what we think about politics, journalism and society, Florini honors the expansive network of people working across media platforms to produce discourses around Black identity and culture.

Aymar Jean Christian, Northwestern University
Cover of Beyond Hashtags by Sarah Florini
Date published
New York University Press

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