Fly

Subtitle
The Big Book of Basketball Fashion

Equal parts stunning, photo-rich lookbook, and cultural commentary, "Fly" is the story of the extraordinary intersection of high fashion and basketball. Each chapter explores the style of an era and the cultural influences that shaped it: The league’s inception in 1949, pre-Civil Rights Movement, when the NBA was mostly comprised of white players who wore suits and skinny ties. The years following the Civil Rights Act of 1964 and the birth of funk and R&B when basketball fashion got flashier (think Walt “Clyde” Frazier and Wilt Chamberlain wearing fur coats and big hats). The Michael Jordan era of the 1980s and 1990s, with its oversize suits. The epic Iverson/Hip-Hop years of the late 1990s and early 2000s. And now to today, a time defined not only by social media and high fashion’s birthing of the tunnel walk (think LeBron James, Dwyane Wade, and Russell Westbrook), but one in which athletes are idealized as style icons and activists, figures who inspire conversations beyond how they play and what they wear.

Bio

Mitchell Jackson is the John O. Whiteman Dean’s Distinguished Professor of English at ASU.


Praise for this book

A coffee-table book that elevates the subject to the same decorative status as a Dior or Gucci monograph.

The New York Times
Historical images of basketball fashion colored in orange and pink
Date published
Publisher
Hachette / Artisan
ISBN
978-1648290923

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