Navigating the Entrepreneur Sandwich
Subtitle
Essential Strategies for Balancing Business Demands and Caregiving Responsibilities
Entrepreneur. Caregiver. Living between both doesn't mean losing yourself.
Every day, thousands of entrepreneurs face an impossible juggling act:
scaling their business while caring for loved ones, managing a household,
and somehow finding time for themselves. Welcome to The Entrepreneur
Sandwich™—where business demands press from one side and family
caregiving responsibilities squeeze from the other.
This isn't another time management book. It's a strategic playbook for the
entrepreneur who's tired of choosing between business growth and family
responsibility.
Inside, you'll discover:
• Crisis-Proof Revenue Strategies: How to protect your business income
while managing caregiving emergencies
• Automated Business Systems: Frameworks that keep your company
running when you can't be "on"
• Your Support Team Blueprint: The proven approach for building help that
actually works
• Legal and Financial Essentials: Resources to help you plan for both your
business and your family
• Real Entrepreneur Insights: Tools and tactics from those who've
successfully navigated this path
Resources and Community: Practical support that ensures you never face this
journey alone.
Dr. Sher Downing brings three decades of leadership experience to a challenge
she knows intimately—she's navigated The Entrepreneur Sandwich™ in her own
family. Through extensive research with entrepreneur-caregivers and hard-won
personal insights, she delivers the roadmap she wishes she'd had: validation,
strategies, and permission to thrive in both roles without sacrificing either.
Welcome to The Entrepreneur Sandwich™—where we're redefining what
it means to thrive in the middle.
Bio
Sher Downing, PhD is the Founder & CEO of Downing EdTech Consulting and Founder & Creator of The Entrepreneur Sandwich™ — a brand and coaching practice built for entrepreneur-caregivers navigating the sandwich generation. Her work sits at the intersection of entrepreneur education, workforce policy, and AgeTech.
Sher is the author of Navigating The Entrepreneur Sandwich™ (February 2026), a Forbes contributor, EdTech Digest Leading Voice 2026–2027, and host of the Forward Thinking Experts podcast (top 100 educational technology). Her consulting practice, Downing EdTech Consulting, delivers strategy, transformation, and market access across institutions, businesses, and vendors.
Dr. Downing is a graduate of the Master of Legal Studies from the ASU Sandra Day O'Connor College of Law (Class of 2010) — and brings more than 30 years of experience including C-suite roles at R1 research institutions. She and her husband live in Phoenix, Arizona.