The B:Side Way
Subtitle
Mastering Leadership for Modern Times
The B:Side Way offers practical guidance for developing leadership through everyday habits and decisions. Drawing on his experience as an entrepreneurial CEO and university professor, Christopher Myers explores how leaders earn trust, deliver useful feedback, build accountability, inspire teams, make decisions, strengthen relationships, and lead change. Organized around ten leadership themes, the book connects personal responsibility and continuous learning with concrete practices for building a culture in which people take ownership and help one another succeed.
Bio
Christopher Myers is CEO of B:Side Capital and a Professor of Management and Entrepreneurship at Arizona State University's W. P. Carey School of Business. An entrepreneur and author, his work draws on experience in business leadership and the classroom to explore how leaders build trust, exercise judgment, and develop teams. He is the author of The B:Side Way and Honor Under Pressure.
