The Concept

The Workflow

The Content

Library Channel Tag Cloud

Metadata

Proper keywords and categorization are critical for

discovery, organization, filtering, and archiving of your

content.

Two levels of keywords: Channel Level (Feed) and Item Level

(Episode)

Popular Episodes

• Academic Libraries in Transition: Hear What Students Have to Say(video)
• Insiders Guide to Being Published in a Research Journal(audio)
• The Sichuan University Library: China Initiatives Series PartThree (audio)
• The Pyracantha Press (video)
• FORO 2007: International Copyright in the Digital Age with Dennis S. Karjala (video)
• Violence over the Land: Indians and Empires in the Early American West (audio and video)

The Numbers

77 Episodes

12 Additional Video Productions

888 Subscribers

19,221 Downloads/Views

4 Flat screen monitors in 3 Libraries

On-Air Talent

Look for…

• ability to engage others and takecontrol of the conversation whennecessary
• willingness and enthusiasm for boththe content and the process
• understanding of your environmentand organization and the ability torepresent your library appropriately

Technology

Recording Equipment

• Microphones & stands
• Audio Recorders
• Mixer
• Video Cameras
• Audio Cables

Software

• Audacity (PC): beginner audioediting/mixing
• Garage Band (Mac): primarily audio,limited video, built in podcast metadata
• iMovie (Mac): Beginner video editing
• Final Cut Studio: Advanced video editingiTunes (PC/Mac)

Best Practices

Match Content With Your Target Audience

Your audience greatly determines the type of content and distribution channels you will use.

Look for a variety of content ideas (new initiatives, organizational partnerships, services, resources) that will catch the attention of your audience. Don’t forget to look outside your organization as well.

Determine Appropriate Equipment

Costs vary according to quality. Your decisions depend not

only on your budget but on your technical expertise and

ability to learn.

Consider Storage Options

Think about space and sustainability. With Self Hosting you

get full control but there are storage and staff costs. Free

External Web Hosts such as the Internet Archive, Google

Video, You Tube, Feedburner are great resources and make

your content more discoverable. Be aware of their

limitations.

Generate RSS Feeds

Use a blog or Content Management system to generate your

feed. For greater control, you can edit your own. There are

many flavors of RSS but they are largely incompatible. For

podcasts, use RSS 2.0.

Develop Marketing/Promotion Plan

Determine how best to promote your content. Explore all

communication channels to reach your target audience.

Also, maximize links to your content by utilizing sites outside

your organization.

Assessment

Determine how you will measure success. If statistics are

important, determine how you will collect them. Statistics

from free external sites are not always reliable.